Decoding People & Markets

Brandscapes offers an advanced consumer segmentation service that provides deep insights into your target audience:

  • Multi-modal Approach: Leveraging diverse factors like market trends, consumer emotions, and desires for comprehensive audience understanding.
  • Hybrid Methodology: Combining qualitative and quantitative techniques for precise, actionable insights.
  • Global Perspective: Identifying universal consumer and category truths across different countries and cultures.


  • Strategic Opportunities: Uncover untapped market segments, emerging trends, and potential growth areas.
  • Maximize Customer Value: Devise strategies that address specific needs and preferences, enhancing customer loyalty.
  • Craft Meaningful Communication: Understand your audience’s needs to create impactful communication strategies.
  • Targeted Marketing: Enhance marketing effectiveness with personalized campaigns, leading to higher conversion rates and ROI.


  • Expertise and Experience: 18+ years of industry experience in delivering invaluable audience insights.
  • Customized Solutions: Tailored methodologies and analysis to meet your specific needs.
  • Data-Driven Decision Making: Robust data collection for informed choices that drive growth.
  • Comprehensive Support: End-to-end support throughout the process, including workshops and presentations.

Choose Brandscapes for consumer segmentation that drives business growth.


MobiTrak by Brandscapes: A revolutionary tool for real-time consumer insights.


– Captures consumer behavior in real-time, providing up-to-date data for informed decision-making.
– Offers personalized online links for consumers to record consumption details, capturing the what, when, how, and why of consumption.
– Delivers a comprehensive understanding of consumer habits by tracking both in-home and out-of-home consumption occasions.
– Ensures data accuracy through regular checks and validations.


– Unveils motivations behind consumption, enabling the development of products and services that meet specific consumer needs.
– Facilitates the creation of rituals that foster sustainable growth.
– Supports data-driven decision-making with reliable, real-time consumer behavior data.


– Leverage Brandscapes’ 18+ years of expertise in delivering actionable insights.
– Enjoy tailored solutions to meet specific needs.
– Benefit from advanced technology for seamless data collection.
– Gain in-depth insights through Brandscapes’ holistic research approach, combining quantitative and qualitative methodologies.

With MobiTrak, unlock growth potential and stay competitive.

MobiEthno by Brandscapes: A game-changing solution for understanding consumer behavior.


– Merges qualitative data with rigorous quantitative video analysis, uncovering insights previously out of reach.
– Provides granular detail on product usage, contexts, and conversations through frame-by-frame video analysis.
– Facilitates real-time, convenient data collection from respondents.
– Unveils patterns and usage segments via visual sequencing, enabling opportunity identification.
– Offers speed and cost efficiency, outperforming traditional data collection methods.
– Ensures data reliability and privacy with GPS marking, time stamping, and encouraging honest feedback.


– Delivers actionable insights to drive product development and marketing strategies.
– Provides a deep understanding of consumer behavior for tailored products and messaging.
– Generates valuable artifacts (e.g., images, videos, quotes) for confident decision-making.
– Enhances product design and user experience.
– Gives a competitive edge with comprehensive customer understanding.


– Over 18 years of expertise in data analysis.
– Authentic and convenient solutions with daily review of uploads.
– Continuous support and guidance throughout the process.
– Proven results across categories.

MobiEthno: More than a tool, it’s a transformative solution for businesses to understand consumers and gain actionable insights.

Related case studies

Discover how we bolstered e-tailer relationships for a global CPG firm through improved shopping experiences.
Uncover how we deciphered new mothers' baby care brand choices to boost market share.
Discover how we decoded teen beverage preferences to identify growth opportunities.
A strategic approach to forge enduring bonds with young Ghanaians within the BFSI sector.
Unravelling the power of morning rituals to transform milk marketing in Greece.
Unveiling a strategic blueprint to transform home construction through customer-centric insights.

Welcome to Brandscapes Worldwide!

We are a global brand consulting firm driven by our vision to accelerate growth, not just for businesses, but also for individuals. Our mission is to be the catalyst for both business and career growth, empowering you to reach your big dreams.
Explore our website now to discover how we can accelerate your growth!