ShelfTrack: Revolutionizing Retail Performance with AI-Powered Analytics
Brandscapes proudly presents ShelfTrack, an innovative AI-powered shelf image analytics solution designed to assess retail presence and marketing strategies execution in real-time. By leveraging advanced computer vision algorithms to analyze in-store captured images, ShelfTrack provides precise, instant insights into various facets of shelf management and merchandising. This mobile-based solution is transforming how brands monitor their retail performance and make data-driven decisions.
Key Features and Benefits
Real-Time and Accurate Insights
ShelfTrack delivers real-time insights by analyzing images captured in stores, ensuring brands have current information on retail execution. Its advanced AI algorithms guarantee high accuracy in detecting and analyzing various shelf attributes, including presence, facings, out-of-stock items, planogram compliance, and competitive intelligence.
Hassle-Free Data Collection
ShelfTrack eliminates manual audits and complex data collection processes. Salesmen/merchandisers can capture photos of shelves and displays using a mobile application. These images are automatically analyzed using computer vision algorithms, saving time, reducing errors, and eliminating the fatigue associated with traditional manual audits.
Wide Spectrum of Retail Channels
ShelfTrack is versatile, capable of working across diverse retail channels. It can process millions of images instantly, offering scalability and flexibility for brands operating in various retail environments.
ShelfTrack complies with the General Data Protection Regulation (GDPR), safeguarding the privacy and security of collected data during the shelf analysis process. Brands can confidently use ShelfTrack without worrying about data privacy concerns.
ShelfTrack provides brands with a wealth of information, including SKU share of shelf, out-of-stock analysis, positioning of SKUs, presence and location of marketing materials, and merchandising insights. These comprehensive insights enable brands to optimize shelf strategies, improve product availability, and enhance overall retail performance.
Management Level Dashboard
ShelfTrack features a user-friendly dashboard that allows brands to visualize and track key performance indicators (KPIs) at both brand and SKU levels. The dashboard includes facing counts and positions, eye-level visibility, placement to adjacent products, and other critical metrics for effective retail execution monitoring.
Advantages for Clients
Time and Cost Efficiency
ShelfTrack significantly reduces the time and effort required for retail audits and data collection. By automating the image analysis process, brands can capture photos in-store and receive instantaneous results within minutes. This efficiency translates into cost savings and allows brands to scale their shelf analysis activities to cover a larger number of stores.
High Accuracy and Reliability
With advanced AI algorithms and deep learning models, ShelfTrack achieves a high level of accuracy in detecting products at the SKU level, with over 95% accuracy. The elimination of human errors and subjectivity associated with manual audits ensures reliable and trustworthy data for decision-making.
Scalability and Coverage
ShelfTrack’s mobile-based approach enables cost-effective photo capturing, allowing for scalability to cover a large number of stores. This scalability ensures 100% coverage and provides brands a comprehensive understanding of their retail performance across multiple locations.
Unprecedented Visibility and Insights
ShelfTrack offers brands unprecedented visibility into their retail reality. By analyzing shelf images and detecting competitor marketing materials, brands can gain valuable insights into competitor strategies, identify underperforming stores, and perfect their own retail strategies. This level of visibility empowers brands to make informed decisions and stay ahead in the competitive retail landscape.
Why Choose ShelfTrack from Brandscapes
Brandscapes boasts over 18 years of industry experience and a proven track record in delivering top-tier research and insights. With extensive experience and a strong track record in delivering innovative solutions, Brandscapes has the expertise to provide reliable and effective shelf image analytics services.
ShelfTrack leverages advanced AI and computer vision technologies to deliver accurate and real-time insights. The use of deep learning models and proprietary algorithms ensures the highest level of image recognition and analysis capabilities.
Brandscapes understands that each brand has unique requirements. ShelfTrack can be customized to meet the specific needs and objectives of different brands, ensuring a tailored solution that aligns with their business goals.
Brandscapes provides comprehensive support throughout the implementation and utilization of ShelfTrack. From training the AI engine to setting up pilot studies, Brandscapes ensures a smooth and seamless integration of ShelfTrack into the brand’s operations.
In conclusion, ShelfTrack by Brandscapes is more than just a shelf image analytics solution. It is a tool that transforms the way brands understand and manage their retail presence. With its advanced AI technology and comprehensive insights, ShelfTrack enables brands to maximize their retail impact, make data-driven decisions, and stay ahead in the competitive retail landscape. Trust in ShelfTrack to revolutionize your retail performance.