Decoding People & Markets

Brandscapes offers an advanced consumer segmentation service that provides deep insights into your target audience:

Multi-modal Approach: Leveraging diverse factors like market trends, consumer emotions, and desires for comprehensive audience understanding.
Hybrid Methodology: Combining qualitative and quantitative techniques for precise, actionable insights.
Global Perspective: Identifying universal consumer and category truths across different countries and cultures.

BENEFITS INCLUDE:

Strategic Opportunities: Uncover untapped market segments, emerging trends, and potential growth areas.
Maximize Customer Value: Devise strategies that address specific needs and preferences, enhancing customer loyalty.
Craft Meaningful Communication: Understand your audience’s needs to create impactful communication strategies.
Targeted Marketing: Enhance marketing effectiveness with personalized campaigns, leading to higher conversion rates and ROI.

WHY CHOOSE BRANDSCAPES?

Expertise and Experience: 18+ years of industry experience in delivering invaluable audience insights.
Customized Solutions: Tailored methodologies and analysis to meet your specific needs.
Data-Driven Decision Making: Robust data collection for informed choices that drive growth.
Comprehensive Support: End-to-end support throughout the process, including workshops and presentations.

Choose Brandscapes for consumer segmentation that drives business growth.

MobiTrak by Brandscapes: A revolutionary tool for real-time consumer insights.

KEY FEATURES:

– Captures consumer behavior in real-time, providing up-to-date data for informed decision-making.
– Offers personalized online links for consumers to record consumption details, capturing the what, when, how, and why of consumption.
– Delivers a comprehensive understanding of consumer habits by tracking both in-home and out-of-home consumption occasions.
– Ensures data accuracy through regular checks and validations.

CLIENT ADVANTAGES:

– Unveils motivations behind consumption, enabling the development of products and services that meet specific consumer needs.
– Facilitates the creation of rituals that foster sustainable growth.
– Supports data-driven decision-making with reliable, real-time consumer behavior data.

WHY CHOOSE MOBITRAK?

– Leverage Brandscapes’ 18+ years of expertise in delivering actionable insights.
– Enjoy tailored solutions to meet specific needs.
– Benefit from advanced technology for seamless data collection.
– Gain in-depth insights through Brandscapes’ holistic research approach, combining quantitative and qualitative methodologies.

With MobiTrak, unlock growth potential and stay competitive.

MobiEthno by Brandscapes: A game-changing solution for understanding consumer behavior.

KEY FEATURES:

– Merges qualitative data with rigorous quantitative video analysis, uncovering insights previously out of reach.
– Provides granular detail on product usage, contexts, and conversations through frame-by-frame video analysis.
– Facilitates real-time, convenient data collection from respondents.
– Unveils patterns and usage segments via visual sequencing, enabling opportunity identification.
– Offers speed and cost efficiency, outperforming traditional data collection methods.
– Ensures data reliability and privacy with GPS marking, time stamping, and encouraging honest feedback.

CLIENT ADVANTAGES:

– Delivers actionable insights to drive product development and marketing strategies.
– Provides a deep understanding of consumer behavior for tailored products and messaging.
– Generates valuable artifacts (e.g., images, videos, quotes) for confident decision-making.
– Enhances product design and user experience.
– Gives a competitive edge with comprehensive customer understanding.

BRANDSCAPES’ EDGE:

– Over 18 years of expertise in data analysis.
– Authentic and convenient solutions with daily review of uploads.
– Continuous support and guidance throughout the process.
– Proven results across categories.

MobiEthno: More than a tool, it’s a transformative solution for businesses to understand consumers and gain actionable insights.

Brandscapes’ DesignMaxx is a comprehensive service that maximizes brand impact and market presence using advanced technology and innovative methods:

– Utilizes behavioral science, eye-tracking, and biometric technology for effective pack and POSM design evaluation.
– Tests designs in a variety of retail environments with its Dynamic Advance Stimulus.
– Offers clear, future-focused recommendations to enhance pack/packaging or planogram efficiency.

KEY FEATURES & BENEFITS:

Pack Design Development: Leverages behavioral science and biometric technology to create designs that resonate with the target audience.
Retail Communication: Uses eye-tracking technology to optimize POSM communication.
Omni-Channel Solutions: Records real-time shopping behavior across multiple channels for a thorough understanding of modern shoppers.
Category Management: Develops efficient planograms and provides recommendations for improvement.

CLIENT ADVANTAGES:

Comprehensive Approach: Combines System 1 and System 2 thinking for valuable insights.
Data-Driven Insights: Analyzes data from various sources for a comprehensive view of the market.
Expertise and Experience: Offers guidance through market complexities and strategy development.

WHY CHOOSE DESIGNMAXX:

Proven Track Record: Delivers successful solutions with confidence.
Customized Solutions: Addresses unique brand needs and goals.
End-to-End Support: Provides seamless strategy implementation across all services.

DesignMaxx by Brandscapes goes beyond a design service; it’s your partner in elevating design and achieving business goals.

Introducing ShelfTrack from Brandscapes, a ground-breaking AI-powered shelf analytics solution that:

– Delivers real-time insights from in-store images for accurate retail execution.
– Simplifies data collection through a mobile app, eliminating manual audits.
– Works across various retail channels, processing millions of images instantly.
– Ensures GDPR compliance for data privacy and security.
– Provides comprehensive insights like SKU share of shelf, out-of-stock analysis, and merchandising insights.
– Features a user-friendly dashboard to track KPIs at brand and SKU levels.

BENEFITS FOR CLIENTS:

– Significant time and cost savings due to automated image analysis.
– High accuracy with over 95% SKU detection.
– Scalability to cover a large number of stores.
– Unprecedented visibility and insights into retail performance.

Choose ShelfTrack for Brandscapes’ proven expertise, cutting-edge technology, tailored solutions, and comprehensive support. Revolutionize your retail performance with ShelfTrack.

Brandscapes’ DesignMaxx is a comprehensive service that maximizes brand impact and market presence using advanced technology and innovative methods:

KEY FEATURES & BENEFITS:

Pack Design Development: Leverages behavioral science and biometric technology to create designs that resonate with the target audience.
Retail Communication: Uses eye-tracking technology to optimize POSM communication.
Omni-Channel Solutions: Records real-time shopping behavior across multiple channels for a thorough understanding of modern shoppers.
Category Management: Develops efficient planograms and provides recommendations for improvement.

CLIENT ADVANTAGES:

Comprehensive Approach: Combines System 1 and System 2 thinking for valuable insights.
Data-Driven Insights: Analyzes data from various sources for a comprehensive view of the market.
Expertise and Experience: Offers guidance through market complexities and strategy development.

WHY CHOOSE DESIGNMAXX:

Proven Track Record: Delivers successful solutions with confidence.
Customized Solutions: Addresses unique brand needs and goals.
End-to-End Support: Provides seamless strategy implementation across all services.

DesignMaxx by Brandscapes goes beyond a design service; it’s your partner in elevating design and achieving business goals.

Introducing Brandscapes’ Omniscapes, a cutting-edge solution to decode in-the-moment omni-channel shopping behavior:

In-the-moment Shopper Behavior Analysis: Omniscapes leverages advanced mobile-based ethnography to capture touchpoint interactions and shopper preferences.
Comprehensive Shopper Journeys: Gain a deep understanding of dominant shopper journeys and optimize touchpoints to enhance the shopping experience.
Holistic Omni-Channel Shopper Insights: Assess the impact of key touchpoints throughout the shopper journey to optimize your brand visibility.
VR-Based Stimuli Platform: Utilize a dynamic VR platform to identify effective point-of-sale design elements.

BENEFITS TO CLIENTS:

Data-Driven Decision Making: Empower your strategic decisions with in-depth shopper insights.
Enhanced Shopper Experience: Tailor your touchpoint mix and messaging for an engaging shopper experience.
Competitive Advantage: Strategically allocate resources and outperform competitors with comprehensive shopper insights.

Choose Omniscapes for our industry-leading solutions, extensive experience, and data-driven approach. Optimize your omni-channel strategy and drive growth with Omniscapes.