Harnessing Omnichannel Shopper Insights

Omniscapes: The Ultimate Omni-Channel Shopper Insights Solution


Omniscapes, a cutting-edge solution developed by Brandscapes, is designed to capture in-the-moment shopping behavior and provide an all-encompassing understanding of the omni-channel shopper and their shopping environments. By integrating both qualitative and quantitative research methodologies, Omniscapes offers in-depth insights into shopper journeys, touchpoints, and the overall omni-shopping landscape.

Key Features and Benefits

in-the-moment Shopper Behavior Analysis

Leveraging advanced mobile-based ethnography techniques, Omniscapes captures in-the-moment touchpoint interactions. Observing shoppers’ browsing behavior, eye-tracking, and conducting interviews, Omniscapes provides valuable insights into shopper preferences, motivations, and decision-making processes.

Comprehensive Shopper Journeys

Omniscapes grants you a deep understanding of the dominant shopper journeys in your industry. By analyzing touchpoint interactions, channel preferences, and user needs across various retail platforms, Omniscapes helps you identify priority missions and touchpoints to maximize your investments. This knowledge allows you to enhance the shopper experience and collaborate effectively with e-commerce partners.

Holistic Omni-Channel Shopper Insights

Omniscapes offers an integrated approach to assess the impact of key touchpoints throughout the shopper journey. Combining qualitative and quantitative research methodologies, Omniscapes enables you to identify the touchpoints, content, and messaging that have the most significant impact on conversion. This comprehensive understanding empowers you to optimize your touchpoint mix and enhance your brand’s visibility and performance across key e-tailers.

VR-Based Stimuli Platform

Omniscapes utilizes a dynamic VR stimuli platform to test multiple scenarios and identify the most effective point-of-sale design elements. By analyzing eye-tracking data and shopper behavior in a virtual store environment, Omniscapes helps you arrive at an effective mix of POS design elements that drive visibility, engage shoppers, and maximize return on investment.

Advantages for Clients

Data-Driven Decision Making

Omniscapes equips clients with a wealth of data and insights to inform their strategic decision-making processes. By understanding shopper behavior, preferences, and motivations, you can make informed decisions regarding product development, marketing strategies, and channel optimization.

Enhanced Shopper Experience

With Omniscapes, you can enhance the overall shopper experience by tailoring your touchpoint mix and messaging to align with shopper preferences and needs. By identifying the most impactful touchpoints and optimizing their design, you can create memorable and engaging experiences that drive conversion and loyalty.

Competitive Advantage

By leveraging the in-depth insights provided by Omniscapes, you gain a competitive edge in the omni-channel landscape. Understanding the dominant shopper journeys, touchpoints, and key channels allows you to strategically allocate resources, optimize your marketing investments, and outperform competitors.

Why Choose Omniscapes from Brandscapes?

Brandscapes boasts over 18 years of industry experience and a proven track record in delivering industry-leading solutions for omni-channel shopper insights.

When you choose Omniscapes, you benefit from:
– Extensive experience in analyzing shopper behavior and delivering actionable insights.
– Cutting-edge research methodologies that capture in-the-moment shopping behavior and provide a holistic understanding of the omni-channel shopper.
– A comprehensive suite of solutions that cover all aspects of the shopper journey, from pack design to retail communication and touchpoint optimization.
– A data-driven approach that enables you to make informed decisions and stay ahead of the competition.


Choosing Omniscapes from Brandscapes means gaining the tools and expertise to optimize your omni-channel strategy, enhance the shopper experience, and drive business growth. Trust in our proven track record and industry expertise to unlock the full potential of your brand in the omni-channel landscape.

Related case studies

Discover how we bolstered e-tailer relationships for a global CPG firm through improved shopping experiences.
Unveiling a strategic approach to enhance shopper experience in the global spirits industry.
Uncover how we amplified e-commerce success for a key player in the Alcobev sector.
Explore how a meticulous study and clever use of POSMs enhanced brand visibility, boosted conversions, and fueled growth in traditional retail stores.

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