A prominent global spirits producer wanted to comprehend the role various touchpoints played in the shopper journey and how these could be strategically employed to accomplish specific brand objectives.
A prominent global spirits producer wanted to comprehend the role various touchpoints played in the shopper journey and how these could be strategically employed to accomplish specific brand objectives.
How we worked the problem
- 01
Charting the Alcobev Ecosystem: We furnished a comprehensive and detailed perspective of the alcoholic beverage occasion ecosystem, considering the 5Ws (Who, What, When, Where, Why).
- 02
Pinpointing Jobs-to-be-Done (JTBDs): We pinpointed high-level JTBDs to optimize the potential of each touchpoint.
- 03
Performing SWOT Analysis: We executed a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each touchpoint.
- 04
Establishing Touchpoint Roles: We outlined the role of each touchpoint – whether it served to educate, inspire, or disrupt the consumer journey.
- 05
Rejuvenating Owned Media Content: We injected new vitality into the brand’s owned media content to engage consumers more effectively.
- 06
Guiding In-Store Activations: We offered guidance for in-store activations that aligned with shopper needs.
- 07
Tapping into Dark Social Potential: We harnessed the potential of dark social and communicated through mobile-optimized content.
- 08
Maximizing Earned Media Impact: We boosted the influence of earned media to extend the brand’s reach and influence further.
- 09
Rationalizing Advertising & Promotion (A&P) Expenditures: We counseled on the rationalization of A&P expenditures across different media, based on the impact and effectiveness of each touchpoint.
What changed
- Our insights enabled the client to gain a comprehensive understanding of how consumers interacted with their brands across various touchpoints. These findings were critical in identifying high-level JTBDs to maximize touchpoint potential, ultimately improving the shopper experience and enhancing the brand’s performance in the global spirits industry. This case study demonstrates our commitment to delivering data-driven strategies that lead to tangible business outcomes. Our strategic approach and comprehensive analysis allowed our client to make informed decisions that significantly improved their marketing strategy and amplified shopper engagement
More case studies
All case studies
Enhancing Business Planning with User-Focused Forecasting Solutions for Our Client’s Global Beverage Company
Read
Revolutionizing Global Market Reporting: A Case Study
Read
Uncovering a Global 1.3 Billion Unit Opportunity amid Economic Downturn through Affordable Pack Analytics
Read
Facilitating Access to Consumer and Market Data with Interactive Dashboards for Our Client’s Business
ReadHave a problem like this?
Tell us the situation. We'll tell you what's possible — and where the risks are.