Understanding Business Drivers

AlwaysOn, by Brandscapes, is a pioneering solution aiding businesses to navigate the dynamic consumer landscape.

KEY FEATURES:

Agile Consumer Groups: Harnesses insights from online consumer agents with deep understanding of societal realities.
Timely Insights: Provides weekly reports, fortnightly newsletters, and monthly reports, offering observations, feedback, competitive intelligence, and trends.
Continuous Adaptation: Allows brands to adapt their strategies based on shifts in consumer perceptions, attitudes, and behaviors.

CLIENT ADVANTAGES:

Uncovering the New Normal: Provides insights into the changing consumer landscape.
Customized Approach: Offers tailored research activities at no additional cost.
Expert Analysis: Delivers high-quality reports and analysis.
Cost-Effective: Starting price range of USD 5000-6000 per market, per month.

Choose AlwaysOn for its focus on timely insights, continuous adaptation, and innovative opportunities, empowering brands to make data-driven decisions and gain a competitive edge.

Introducing Ai Palette, a revolutionary AI-powered trend analysis and growth prediction tool for the food and beverage industry.

KEY FEATURES:

– Intelligent Trend Spotting: Analyzes data from various sources to identify emerging trends, giving businesses a competitive edge.

– Growth Prediction: The advanced Foresight Engine predicts trend trajectories, enabling informed decision-making and reducing launch risks.

– New Consumption Occasions: Uncovers white space opportunities, facilitating the creation of products for new consumption occasions.

CLIENT BENEFITS:

– Data-Driven Decisions: Offers actionable insights for product development, portfolio optimization, and marketing strategies.

– Competitive Edge: Keeps clients ahead with early trend spotting and growth predictions.
Speed to Market: Accelerates product development process.

– Consumer Understanding: Provides deep insights into consumer behaviors and trends.

– Portfolio Optimization: Assists in identifying underperforming products and suggesting repositioning strategies.

Choose Ai Palette for its tailored approach, proven track record, and specialized focus on the food and beverage industry.

Introducing IdeaSwipe by Brandscapes, a revolutionary idea-screening tool for successful innovations.

FEATURES:

Global Benchmarking: Tested over 20,000 ideas across 45+ markets, providing normative data in 28 markets.
Fast, Automated Reports: Swiftly generates comprehensive reports on idea appeal, uniqueness, and consumer preferences.
Wisdom-of-Crowds Approach: Harnesses consumer voices and team consensus to identify winning ideas.
Engaging Interface: A gamified, swipe-based interface enhances user participation.
Mobile-First Tool: Ensures seamless user experience on mobile devices.

CLIENT ADVANTAGES:

Efficiency: Streamlines decision-making process with swift, automated reports.
Informed Decisions: Benchmarks ideas against market leaders for well-informed decisions.
Consumer Validation: Integrates consumer feedback to cultivate resonating ideas.
Benchmarking & Best Practices: Aligns ideas with industry-leading practices.

WHY IDEASWIPE?

Innovation: Cutting-edge research technology for accurate, timely results.
Global Reach: Available in over 45 countries.
Cost-Efficiency: Saves valuable time and resources through automation.

In essence, IdeaSwipe empowers organizations to identify winning ideas efficiently, saving significant time and resources.

Introducing Mobisort by Brandscapes, a pioneering solution designed to elevate your marketing strategy:

COMPREHENSIVE CONCEPT EVALUATION:

Analyze messages, claims, products, and communication strategies for maximum impact.

Customized Solutions: Tailored approach for project-specific needs, including message testing, product evaluation, and UI/UX feature assessment.
Gamified Interface: Engage respondents with swipe-based responses and quick choices, capturing authentic reactions.
Message/Claim Testing: Assess the effectiveness of product claims, fostering consumer trust.
Product Testing: Gauge product appeal and market potential by understanding consumer reactions.
Communication Testing: Evaluate message clarity and memorability to refine marketing strategies.
Pack/Logo/Visual Testing: Ensure brand identity accurately reflects your product or service.
UI/UX Feature Testing: Optimize digital platforms for user comprehension and satisfaction.

WHY CHOOSE MOBISORT?

Industry Expertise: Benefit from Brandscapes’ 18 years of experience in top-tier research and insights.
Innovation & Agility: Stay ahead with our mobile-first research approach.
Fast Results: Get results within a week for timely decision-making.

Choose Mobisort for precision and confidence in screening and testing marketing concepts. Revolutionize your innovation strategy today.

Brandscapes’ Innovation Workshops are interactive sessions designed to stimulate creativity and foster innovation.

KEY FEATURES:

Collaborative Ideation:Our workshops unite stakeholders for a comprehensive brainstorming session, resulting in innovative ideas from diverse perspectives.
Expert Guidance: Led by Nirupama Kaushik, with nearly 30 years of experience in qualitative research, our workshops ensure actionable, innovative solutions.
Knowledge-Based Approach: We build on existing knowledge gathered through primary research, grounding ideation in real-world insights.
Catalyst for Innovation: Our workshops facilitate the generation of transformative business strategies.

ADVANTAGES:

Unleash Creativity: Our workshops provide a platform for free thinking and innovative solutions.
Gain Diverse Insights: A blend of perspectives allows you to view business challenges from new angles.
Actionable Outcomes: Ideas generated can be directly applied to your business strategies.
Foster Collaboration: Our interactive approach improves communication among team members.

Choose Brandscapes’ Innovation Workshops and step towards a more innovative future.

Consumer HeartBeat: Revolutionizing Consumer Research in Emerging Markets

Consumer HeartBeat is a cutting-edge research solution designed to unlock consumer insights in emerging markets.

KEY FEATURES INCLUDE:

Real-Time Behavior Tracking: Instantaneous tracking of consumer behavior across categories, offering real-time insights into consumer preferences and buying decisions.
Robust Data Integration: Consolidates data from various sources for powerful, data-driven decision-making and brand growth.
Customizability: Adaptable to unique business needs, with selectable modules for tailored solutions.
Innovative Ethnography: App-based tracking measures brand KPIs and category dynamics for comprehensive consumption pattern insights.
Live Reporting and Contextual Analytics: Real-time reports and accurate results eliminate guesswork and enhance decision-making.

Consumer HeartBeat offers cost-efficiencies, actionable insights, and a competitive edge. With Brandscapes’ 18-year expertise, a holistic approach, and advanced technology, Consumer HeartBeat is the key to informed decision-making and brand growth in emerging markets.

Brandscapes’ Socialscapes: A Powerful Tool for Business Insights.

Socialscapes utilizes social listening data, e-commerce ratings, and machine learning to deliver comprehensive business insights.

– Provides versatile reports, from concise overviews to granular deep dives, catering to diverse analytical needs.
– Offers interactive dashboards via integration with popular tools like Power BI and Tableau for real-time data visualization.
– Customizes brand metrics and KPIs for accurate tracking and decision-making.
– Analyzes social data and e-commerce reviews for understanding consumer perceptions and identifying trends.
– Ensures resource flexibility, personalized attention with dedicated project teams, and effective collaboration throughout the analysis process.

SOCIALSCAPES OFFERS:

– A holistic market view via comprehensive analysis of social data and e-commerce reviews.
– Streamlined, accurate, and efficient analysis leveraging machine learning algorithms.
– Tailored insights and actionable recommendations for optimizing strategies.

Socialscapes is your strategic partner in leveraging social data for superior business outcomes.

Brandscapes’ BREW: In-Depth Brand Analytics

Brandscapes presents Brand Reviews (BREW), a diagnostic framework that provides a comprehensive analysis of brand performance and market dynamics.

KEY FEATURES & BENEFITS OF BREW:

Market Understanding: Integrates multiple data sources for a detailed view of the market landscape, enabling anticipation of trends and strategic decisions.
Consumer Insights: Identifies vital consumer segments and preferences to foster customer loyalty.
Brand Performance
Analysis: Evaluates brand’s strengths and weaknesses against competitors for strategic development.
Product & Price
Optimization: Highlights growth opportunities through product variants and pricing strategies review.
Distribution & Promotion Strategies: Assesses effectiveness of distribution and promotional activities on brand awareness.

ADVANTAGES FOR CLIENTS:

Actionable Recommendations: Data-driven insights tailored to address brand challenges and drive growth.
Holistic Picture: Comprehensive analysis for in-depth understanding of brand’s position.
Validation of Hypotheses: Provides confidence in proposed strategies.
Appreciation of Opportunities: Motivates team to implement recommended strategies.

WHY CHOOSE BREW:

Expertise & Experience: Over 18 years of proven track record in brand analysis.
Comprehensive Approach: 360-degree view of market, consumer preferences, and brand performance.
Tailored Solutions: Customized approach to meet unique needs of each brand.
Data-Driven Insights: Reliable insights based on robust methodologies and advanced analytics.
Long-Term Partnership: Consistent value delivery and support in brand journey.

In conclusion, BREW from Brandscapes is a powerful tool that empowers businesses to optimize their brand strategies and drive growth in a competitive market.

Consumer HeartBeat: Revolutionizing Consumer Research in Emerging Markets

Consumer HeartBeat is a cutting-edge research solution designed to unlock consumer insights in emerging markets.

KEY FEATURES INCLUDE:

Real-Time Behavior Tracking: Instantaneous tracking of consumer behavior across categories, offering real-time insights into consumer preferences and buying decisions.
Robust Data Integration: Consolidates data from various sources for powerful, data-driven decision-making and brand growth.
Customizability: Adaptable to unique business needs, with selectable modules for tailored solutions.
Innovative Ethnography: App-based tracking measures brand KPIs and category dynamics for comprehensive consumption pattern insights.
Live Reporting and Contextual Analytics: Real-time reports and accurate results eliminate guesswork and enhance decision-making.

Brandscapes’ Socialscapes: A Powerful Tool for Business Insights.

Socialscapes utilizes social listening data, e-commerce ratings, and machine learning to deliver comprehensive business insights.

SOCIALSCAPES OFFERS:

Socialscapes is your strategic partner in leveraging social data for superior business outcomes.

Category Reviews (CREW) by Brandscapes: Data-Driven Insights for Superior Performance

Brandscapes introduces CREW, a powerful diagnostic tool offering in-depth analysis of category performance and market dynamics.

KEY FEATURES AND BENEFITS INCLUDE:

Market Comprehension: CREW combines data from various sources to provide a comprehensive market view, aiding in trend prediction and strategic decision-making.
Consumer Insights: Helps businesses identify key consumer segments, understand their preferences, and optimize engagement.
In-depth Category Analysis: Compares your category performance against competitors, aiding in strategy formulation for enhanced market share.
Product & Price
Optimization: Reviews product variants and pricing strategies, spotlighting growth potential.
Distribution & Promotion Strategies: Evaluates the effectiveness of distribution and promotional activities on category awareness and usage.

CREW benefits include actionable recommendations, a holistic market overview, validation of hypotheses, and recognition of opportunities. With over 18 years of experience, Brandscapes offers a comprehensive framework, customized approach, data-driven insights, and a commitment to long-term partnerships. Choose CREW for informed decision-making and optimized category strategies.

FutureScapes: Your Key to Unlocking Business Growth

FutureScapes is an agile, data-driven solution aimed at optimizing your business growth planning. Here’s what makes FutureScapes unique:

Possibilities: Analyzes categories, brands, key channels, and growing consumer needs. Evaluates consumer occasions and tracks product performance across regions.
Priorities: Identifies and prioritizes the most promising growth opportunities using potential forecasts.
Planning: Assists in detailed planning for each priority, including identifying the brand/variant, understanding user value, evaluating benefits against competitors, and sizing channels or regions.

POSSIBLE OUTPUTS:

Growth Potential: Identifies volume, revenue, and profit opportunities.
Order of Priority: Forecasts potential for each growth opportunity, ensuring efficient resource allocation.
Consumer Insights: Uncovers valuable consumer preferences.
Strategic Planning: Assists in developing a comprehensive growth strategy.

In essence, FutureScapes is your comprehensive solution to unlock growth potential, align priorities, and develop strategic growth plans.