Our client, an internationally acclaimed FMCG giant, grappled with difficulties in capitalizing on its product portfolio in a swiftly expanding, emergent market. The market demanded a localized, customer-oriented…
Our client, an internationally acclaimed FMCG giant, grappled with difficulties in capitalizing on its product portfolio in a swiftly expanding, emergent market. The market demanded a localized, customer-oriented approach that was obstructed by the client’s trade-centered methodologies.
How we worked the problem
- 01
We laid a foundational understanding within the tea segment.
- 02
We pinpointed SKUs in the hair care segment that incited both trials and loyalty.
- 03
We discerned factors deterring consumers from a washing powder brand that succeeded in a neighboring market.
- 04
We uncovered barriers inhibiting consumers from utilizing a face moisturizer brand, where our client was forfeiting market share.
- 05
We detected specialist segments in the oral care domain where the client’s portfolio had a void.
- 06
We scrutinized consumers’ media habits, and the role digital platforms play in swaying their choices.
- 07
We successfully initiated the client’s global tea brand, customizing it to align with regional preferences and dynamics.
- 08
We advocated for entry-level sachets for the core shampoo brand to safeguard its leadership position.
- 09
We reformulated and relaunched the washing powder brand, factoring in consumers’ washing necessities.
- 10
We reevaluated the brand assortment in face moisturizers, launching additional brands with an expanded portfolio, inclusive of skincare expertise.
- 11
We reconsidered the oral care strategy in light of emerging trends within the category.
- 12
We maximized reach and frequency through cross-media campaign strategies.
What changed
- These initiatives paved the way for sharper brand-building planning, enhancing short-term agility, and establishing a robust, consumer-focused long-term viewpoint of the business. This case study exemplifies our dedication to employing data-driven strategies to deliver tangible business outcomes. Our comprehensive analysis and strategic approach enabled our client to make well-informed decisions, significantly improving their product development and enhancing market competitiveness.
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