The Challenge:
Our client, operating within a vast and complex region, aimed to provide their business stakeholders with instantaneous access to consumer and market data. The goal was to create a single data source for all internal stakeholders, thereby simplifying the process of data acquisition.
Our Approach:
In response to this challenge, we devised an interactive PowerBI dashboard capable of processing 7.7 million records monthly. The primary task involved condensing and processing a substantial volume of raw database data and presenting it in a user-friendly and intuitive format. This approach allowed anyone within the organization to access crucial data swiftly and efficiently.
Marketing Act|ions:
Our comprehensive dashboard equipped marketing teams at global, regional, and local levels to monitor their respective categories, markets, brands, and overall organizational performance with readily available up-to-date data. The dashboard provided market views, retail channel level views, key brand level measures of 6P, and other KPIs. This tool not only significantly reduced the workload for the client’s insights teams but also served as a one-stop-shop for all consumer and market insights data needs across the organization, ensuring data consistency for the region.
Outcome:
The interactive dashboard facilitated timely access to key data for the region, freeing up valuable time for the insights team to concentrate on other priorities and initiatives. This case study illustrates our commitment to helping clients navigate complex data acquisition and presentation challenges using innovative dashboard solutions. Our strategic approach and comprehensive analysis enabled our client to make informed decisions that significantly improved their data accessibility and consistency.
