Parvati Mahadev

Position: Consulting Partner & Practice Lead – GMR Quantitative and Insight Mining

Parvati leads the Insight Mining and Quantitative Research business for Brandscapes globally.

Her 30+ years career spans several areas – consumer research, equity research, public relations, human relations, marketing consulting, and brand consulting. Besides considerable experience in the FMCG space, she has specialized in the financial services and real estate space and helped develop insight protocols in these sectors.

Her career spans both large setups like Kantar and Indian Express as well as more boutique firms such as Feedback and Chlorophyll. She has taught marketing and advertising research at Mumbai B-schools such as Sydenham and Narsee Monjee. Parvati is a BSc Chemistry graduate from St. Xavier’s Mumbai and went on to complete her MBA in Marketing from the University of Poona and was awarded a gold medal.

Parvati enjoys philosophy and can be found in her free time communing with nature. She is married to a banker turned entrepreneur and has a son who has just entered the workforce.