Asha champions technology focused initiatives at Brandscapes. As a founding member of Brandscapes, she has led our Global Market Research practice and several Insight Mining projects, and set up the business development and corporate brand building function.

Her 30 years’ experience spans marketing and consumer insights for food & beverages, consumer durables, banking and financial services, shopper, and retail sectors. She specialized in generating consumer insights and converting those into actionable strategies.

Prior to Brandscapes, Asha worked in marketing and insights roles at Unilever, IPSOS, AC Nielsen, and Maruti Suzuki. She has taught Advertising Management at the Indian Institute of Management, Bangalore as a visiting professor. She is an MBA from Indian Institute of Management, Bangalore, and B.E from Delhi Technological University

Asha enjoys reading (especially fiction) and travelling.