CII Conference

Asha Ganesan Sen, Consulting Partner, was invited by the CII CSO forum as part of the Masterclass on consumer insights and how it has changed over the last three decades.

The conference was a great opportunity to discuss how data collection and analysis have changed over time. Asha spoke about the importance of understanding new technological innovations in greater detail, which has revolutionised our industry with its capabilities for more efficient insights generation.

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