An Interview with VP, Global Head of Analytics and Insights, Amel Lageat

Perspectives by Brandscapes is an initiative where we converse with industry leaders about their experiences and points of view about marketing, insights & analytics. Episode 4 brings you a conversation between Amel Lageat, VP, Global Head of Analytics and Insights, Sanofi and Parvati Mahadev, Consulting Partner, Head – Quant Research & Insights Mining, Brandscapes, where Amel talks about the industry’s transformation due to the pandemic, and how it has changed consumer’s perception of small pleasures.