Yusuf Shaikh is an Associate Vice President – Analytics, leading SPOC relationships with key Global clients in the Market Research space.

He has over 15 years of experience specializing in Market Research, Market Mix Modelling across domains such as Finance, Pharma, Media & FMCG (being his core expertise).

Prior to joining Brandscapes, Yusuf has worked with Cross-Tab marketing services, where his love for analytics started. He has also worked with Nielsen and Tata Consultancy Services (TCS).

As a post-graduate MBA from Welingkar institute Mumbai, he has also completed his graduation as Master of Science in Physics from Mumbai University.

He enjoys travelling, trekking & hiking, and is more than happy to lose himself crooning to his favourite music numbers.