Perspectives by Brandscapes is an initiative where we converse with industry leaders about their experiences and points of view about marketing, insights & analytics. Episode 4 brings you a conversation between Amel Lageat, VP, Global Head of Analytics and Insights, Sanofi and Parvati Mahadev, Consulting Partner, Head – Quant Research & Insights Mining, Brandscapes, where Amel talks about the industry’s transformation due to the pandemic, and how it has changed consumer’s perception of small pleasures.