The Market Research Society of India (MRSI) honoured Pranesh Misra, Chairman and Managing Director of Brandscapes Worldwide, with the Lifetime Achievement Award 2023 at the Golden Key Awards ceremony.
Instituted in 2019, the Golden Key Awards celebrate excellence and innovation in the insights and market research industry, recognising individuals and organizations that have made a significant contribution to its growth and development in India. The Lifetime Achievement Award is one of MRSI’s highest honours, presented to veterans who have shaped the industry through leadership, vision, and pioneering work.
With over four decades of experience across marketing, brand development, advertising, and consumer insights, Pranesh Misra has been instrumental in driving strategic thinking and innovation across the global marketing landscape. As the founder of Brandscapes Worldwide, a global marketing analytics and insight consulting firm, he has built a reputation for helping leading brands unlock growth through data-driven strategy and human understanding.
Before founding Brandscapes in 2008, Mishra held leadership positions at Lowe & Partners, MashreqBank, and Pathfinders, leading brand and communications strategy for global giants including Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC.
A Physics graduate from Delhi University and an MBA from the Indian Institute of Management, Ahmedabad, Mishra is widely regarded as a thought leader and a passionate student of human behaviour and insights.
Through this award, MRSI acknowledged his lifelong dedication to advancing marketing research and his enduring impact on the insights community in India and beyond.