Sectors

Categorycontext,builtin

Insight that travels across countries but lands in your category — because we don't airdrop generalists; we deploy teams who've spent years in your sector.

180+ brands across 28 countries

FMCG & Retail

Category sizing, brand equity, shopper insight, and innovation pipelines for fast-moving categories — from food and beverage to personal care.

Brand health trackingShopper U&APricing & promoNPD validation
85+ FS brands served

Financial Services

Customer experience, brand trust, segmentation, and digital product research for retail banking, insurance, wealth, and fintech.

NPS & CXWealth segmentationDigital onboarding researchBrand trust trackers
60+ pharma & provider engagements

Healthcare & Pharma

Patient journeys, HCP research, brand perception, and access studies — across pharma, devices, hospitals, and digital health.

Patient journey mappingHCP segmentationTherapy area landscapesLaunch readiness
120+ tech buyer studies

Technology & SaaS

Buyer research, ICP definition, willingness-to-pay, and competitive intel for B2B software and platform businesses.

Buyer persona researchWTP & packagingCompetitive positioningWin/loss analysis
40+ OEM and supplier programs

Auto & Mobility

EV adoption, brand consideration, dealership experience, and mobility-as-a-service research across legacy and new-energy OEMs.

EV adoption studiesDealer auditsConnected car researchBrand image trackers
30+ B2B industrial engagements

Energy & Industrials

B2B buyer research, end-customer NPS, brand audit, and stakeholder perception for energy, materials, and industrial companies.

B2B buyer journeysStakeholder auditsBrand & reputationSustainability perception
25+ travel programs

Travel & Hospitality

Traveller segmentation, loyalty research, in-stay experience, and brand tracking for airlines, hotels, and OTAs.

Loyalty researchTraveller segmentationMystery shoppingRecovery tracking
20+ media & streaming clients

Media & Entertainment

Audience research, content testing, subscription drivers, and brand health for streaming, broadcast, and gaming.

Subscriber churn driversContent testingAudience segmentationAd effectiveness

Don't see your sector?

We've worked across most consumer and B2B categories. Tell us where you sit — we'll bring the right team.