AdiscussiononhowIdeaSwipehelpsMondelezandUnileverscreenearly-stageideasatscalewithafocusontheUS&EUROPEregions.

Description- Perspectives by Brandscapes brings to you the views and thinking of industry leaders and stalwarts. These perspectives have been shaped by their own deep experiences in the industry and are a rich source of insights and inspiration. This episode brings you a discussion on how IdeaSwipe helps Mondelez and Unilever screen early-stage ideas at scale with a focus on the US & EUROPE regions. This discussion is between Sayantan Sarkar, Insights and Analytics Head, MENAP, Ashwani Agrawal, Senior Global Consumer Insights Director, Unilever, Vivek Sharma, Consulting Partner & Chief Strategy Officer, Brandscapes Worldwide, Nehal Medh, Business Head Europe, Brandscapes Worldwide, and was moderated by Steve Henke, President, Harpeth Marketing.