Capabilities

Capabilities

Insight Mining

Old data, new stories. Insight Mining involves insight extraction from existing data sources at a fraction of the original cost. We triangulate multiple data sources to distil insights. We tell stories around what’s working and what’s not, who’s outperforming whom, the secrets of brand success & failure, new frontiers for growth.
  • Category reviews
  • Brand audits
  • Root cause analysis
  • Opportunity spotting
  • Growth Levers

Marketing Dashboards

Our Marketing Dashboards team delivers information such as market and brand trends at your fingertips. Our smart dashboards allow you to query and organise your data easily without the need for lengthy data heavy ppt decks.

  • Multi-source online performance dashboards
  • System design

Global Market Research

The Global Market Research team has successfully worked in over 60 countries. Our smart hub-and-spoke model enables us to deliver globally with proven time and cost advantages. We leverage technology and elicit responses through neuroscience, system 1 & 2 approaches, behavioural economics, et al. Our qualitative & quantitative practices work in tandem to help deliver the right answers to the client’s business imperatives.
  • Technology led solutions
  • System 1 & System 2
  • Quantitative & Qualitative

Marketing Science

Everything to do with data. From simple analysis using Excel to modelling and prediction, the Marketing Science team makes your data speak to you either through reorganisation, visualisation to advanced statistical analyses to identify drivers of success or predict the future.
  • Predictive modelling
  • Text & Image Analytics
  • Data warehousing
  • Data extraction
  • Data visualization
Our Solutions

Our Solutions

Winning Innovations

Innoscapes
Innoscapes is a suite of smart, efficient tools to generate fresh, innovative ideas for brands/services. Developed and curated run by innovation experts at BSW it brings together the latest trends, technology smarts and expert collaborations. Idea Swipe: Developed and perfected by Unilever, IdeaSwipe is a behavioral economics led research technology platform which has tested over 10,000 ideas across 40+ markets. Contact us or click the following to know more: www.idea-swipe.com Show More
Future Perfect
A quantitative mapping of market segments to help identify volume/revenue/profit opportunities. It is designed to align business goals from a short term and long term perspective based on historic trends and current market scenarios to create a compelling category vision for the company across its key categories and brands.
GrowthScout
A powerful scenario planning tool that helps you scientifically decide which growth path is best suited for your brand & which target consumer will deliver higher growth. Show More
Always On!
A platform that allows longitudinal access to consumers:
  • To rapidly calibrate and pivot brand, product, communication strategies to stay relevant
  • To continually keep a finger on the pulse of consumers, to see the influence of context in driving shifts in perceptions, attitudes and behaviors
    • To swiftly identify and act on innovation opportunities
Show More
innovations
brand names

Winning Brands

MobiTrak
MobiTrak is our real time, mobile app-based tracking tool, that leverages the ever increasing smart phone penetration & user familiarity to provide accurate, high quality in the moment data about individual consumption occasions. Show More
Mobi Ethno
A tool that leverages technology that is already in everyone’s hands in the form of smartphones -to capture rich, in-the-moment data, visuals, videos and stories. Show More
Brew
Brew focuses on converting your existing marketing data into insights, through a deep dive diagnosis of disparate marketing reports, to build a holistic 360 degree picture and suggest the way forward for the brand. Show More
Brand HeartBeat
A guidance system to build powerful brands. With a core focus on brand health vitals and the dynamism of brands relationship with consumers in terms of emotional proximity, Brand HeartBeat helps marketers create a strategic roadmap to growth. Lean and agile in its approach the protocol offers great value.. Show More

Winning Retail

OmniChannel
Helps Brands map consumer Journey and prioritize touch points and content that drives conversion. Show More
Loyalty Analytics
Helps in setting customer loyalty strategy, measuring success in delivering and fine tuning loyalty marketing activities. Show More
Retails-Store-Self
Infographics

Winning Measurement

Jiffy
A tool that gives you insights at your fingertips. JIFFY our chat bot allows you to explore, converse and experience information instantaneously. Show More
Interactive Dashboards
Market and brand trends at your fingertips. Our smart dashboards allow you to query and organise your data easily without the need for lengthy data heavy ppt decks.Show More
Swift
Automated decks@Click. For those standard presentations that you need month on month. Powered by NLP and an advanced analytics engine.Show More
    Infographics

    Winning Measurement

    Jiffy
    A tool that gives you insights at your fingertips. JIFFY our chat bot allows you to explore, converse and experience information instantaneously. Show More
    Consolidatum
    Consolidatum gives you instant, intuitive insights, connecting the dots across disparate data sources to answer key business questions. It leverages technology, analytics and our domain expertise to deliver a comprehensive insights view. Show More
    Swift
    Automated decks@Click. For those standard presentations that you need month on month. Powered by NLP and an advanced analytics engine.Show More