How we helped a Skin Care Brand with Developing an Engaging User Experience on App
The challenge:Refining user experience for the app at beta testing stage.
Brandscapes Qualitative Insights:
- Through mobile based eye-tracking and further longitudinal app placement coupled with backend analytics, we were able to identify clear friction points and highlights of the app in terms of UI and UX.
- We identified key user needs, expectations in context of the app as well as the larger skin care context enabling identification of key developmental cues for strengthening the app experience.
- Insights were delivered to the research, marketing and development teams to enable refinement of UI and UX prior to launch
- App launched in Indonesia, followed by a global launch across Argentina, Colombia, UAE and South Africa.
- 3x percentage of consideration and 4x on conversion, compared to existing digital advertising channels