HOW WE HELPED OUR CLIENT RAISE THE BAR ON CREATIVE DEVELOPMENT

THE CHALLENGE:

To step-up the organisation’s creative capabilities and develop an in-house process, structure and practices that foster creativity and lead to cutting edge creatives and winning communications

BRANDSCAPES QUALITATIVE INSIGHTS:

Clear tensions identified in terms of processes, structures, practices, people and more. Connects with stakeholders – both internal and external, as well as in organisations that have excelled in creative development helped land illuminating insights on existing tensions, gaps as well as strengths.

MARKETING ACTIONS:

5 core areas were identified, directly impacting creative development; namely: Consumer Obsession Culture People Process Leadership

OUTCOME:

Our client has since won ‘Marketer of the Year’ for Effies (2018,2019) Rendered almost 85% of their creative development tools at the end of 2019 ‘agile’. Digital Mandatory adherence is at an all-time high, tripling within 3 quarters. Additionally, changes have been effected within the organisation in terms of enabling scale, to help the entire organisation raise the bar