Raising the bar on creative development

Raising the bar on creative development

HOW WE HELPED OUR CLIENT RAISE THE BAR ON CREATIVE DEVELOPMENT

THE CHALLENGE:

To step-up the organisation’s creative capabilities and develop an in-house process, structure and practices that foster creativity and lead to cutting edge creatives and winning communications

BRANDSCAPES QUALITATIVE INSIGHTS:

Clear tensions identified in terms of processes, structures, practices, people and more. Connects with stakeholders – both internal and external, as well as in organisations that have excelled in creative development helped land illuminating insights on existing tensions, gaps as well as strengths.

MARKETING ACTIONS:

5 core areas were identified, directly impacting creative development; namely: Consumer Obsession Culture People Process Leadership

OUTCOME:

Our client has since won ‘Marketer of the Year’ for Effies (2018,2019) Rendered almost 85% of their creative development tools at the end of 2019 ‘agile’. Digital Mandatory adherence is at an all-time high, tripling within 3 quarters. Additionally, changes have been effected within the organisation in terms of enabling scale, to help the entire organisation raise the bar
Facebook
Twitter
LinkedIn

Welcome to Brandscapes Worldwide!

We are a global brand consulting firm driven by our vision to accelerate growth, not just for businesses, but also for individuals. Our mission is to be the catalyst for both business and career growth, empowering you to reach your big dreams.
Explore our website now to discover how we can accelerate your growth!