POSM sari sari stores

POSM sari sari stores

Driving Impact of Our Client’s POSM in SARI – SARI Stores

The challenge:

Determine which set of POSM design and placements would maximize shopper’s attention, engagement and purchase at overcrowded sari – sari store in Philippines.

Brandscapes Insights:

  • Generic insight about shoppers
  • They spend more time in stores than outside making the interior a vital activation zone.
  • POSMs certainly drive awareness and visibility, however engagement and conversion impact are less
  • They seldom find new news in POSMs displayed sari – sari stores
  • Specific insight into our POSM design and placements
  • Which connection in the POSM were working to dial up attention, engagement and purchase
  • What kind of impact placement had on the key KPIs

Marketing Actions:

  • Posters were improved, borrowing from star elements of our competitor’s POSM
  • The role of different elements and how to leverage them was perfectly understood

Outcome:

  • Clients were able to use the best POSM combination to activate different sari – sari stores
Facebook
Twitter
LinkedIn

Welcome to Brandscapes Worldwide!

We are a global brand consulting firm driven by our vision to accelerate growth, not just for businesses, but also for individuals. Our mission is to be the catalyst for both business and career growth, empowering you to reach your big dreams.
Explore our website now to discover how we can accelerate your growth!