Driving Impact of Our Client’s POSM in SARI – SARI Stores
Determine which set of POSM design and placements would maximize shopper’s attention, engagement and purchase at overcrowded sari – sari store in Philippines.
- Generic insight about shoppers
- They spend more time in stores than outside making the interior a vital activation zone.
- POSMs certainly drive awareness and visibility, however engagement and conversion impact are less
- They seldom find new news in POSMs displayed sari – sari stores
- Specific insight into our POSM design and placements
- Which connection in the POSM were working to dial up attention, engagement and purchase
- What kind of impact placement had on the key KPIs
- Posters were improved, borrowing from star elements of our competitor’s POSM
- The role of different elements and how to leverage them was perfectly understood
- Clients were able to use the best POSM combination to activate different sari – sari stores