Vivek is our Chief Strategy Officer and works across our global practices. Apart from his expertise in Strategy, Analytics & Insights, he brings a commercial perspective to our engagements. Based out of the US, he also leads business development in the Americas.

He has over 30 years of experience in Insights, Analytics, Strategy, and General Management. He spent 20 years on the client-side, where he led an Insights Function and in his last role was the CEO of a Business Unit. He has the expertise in not only gleaning insights that inform brand, innovation, portfolio, and business strategies but also executing them in the marketplace.  He has worked at the Global, Region, and Country level and hence understands the complexities and challenges associated with each of them.

Vivek started his career on the agency side at IMRB, Research International & TNS before moving to the client sides at Unilever, The Coca-Cola Company & Carlsberg Group. He has an MBA in Marketing from SIMSREE and a BSc degree in Physics from Mumbai University.

Vivek enjoys golf, reading & travelling. He has traversed twice around the globe and lived in 6 different countries. He is currently based in Atlanta.