How we helped an alcobev client win in e-commerce
Our Alcobev client wanted to win in e-commerce by building a holistic understanding of channel landscape & shopping behaviour.
- Understanding 5W’s for online channel
- Detailed shopper journey for each identified occasion
- Prioritize touch-points to aid targeting & optimize investments
- Role various offine & online touchpoints
- Performance of various platform types (Pure Play, Brick & Click, D2C, On Demand)
- Opportunities & misses for key platforms basis shoppers interaction with apps.
- Maximized ROI by identifying priority missions, journeys and touchpoints.
- Enhanced shopper experience by collaborating with e-comm partners.
“ I think this EP2P project and the result coming out of it will really set the stage for the next 2-3 years of media & e-commerce strategy in Singapore which we are already reflecting in some of the plans for 2022”
-Client CMI Manager