How we helped an alcobev client win in e-commerce

THE CHALLENGE:

Our Alcobev client wanted to win in e-commerce by building a holistic understanding of channel landscape & shopping behaviour.

BRANDSCAPES INSIGHTS:

  • Understanding 5W’s for online channel
  • Detailed shopper journey for each identified occasion
  • Prioritize touch-points to aid targeting & optimize investments
  • Role various offine & online touchpoints
  • Performance of various platform types (Pure Play, Brick & Click, D2C, On Demand)
  • Opportunities & misses for key platforms basis shoppers interaction with apps.

MARKETING ACTIONS:

  • Maximized ROI by identifying priority missions, journeys and touchpoints.
  • Enhanced shopper experience by collaborating with e-comm partners.

OUTCOME:

“ I think this EP2P project and the result coming out of it will really set the stage for the next 2-3 years of media & e-commerce strategy in Singapore which we are already reflecting in some of the plans for 2022”
-Client CMI Manager

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