How we helped a global CPG player strengthen it’s relationship with different e-tailers
THE CHALLENGE:A global CPG player wanted to strengthen it’s partnership with leading etailers in SEA by understanding shopping behavior and improving experience on the platform.
BRANDSCAPES INSIGHTS:Mobile ethnography coupled with deep-dive interviews, allowed us to:
- Map the engagement with Pure-play, Grocery.coms & On-demand players regarding missions, SoA, categories bought, platform choice drivers.
- Identify shifts in behavior over the past 3 years in terms of channel interplay – by mission and e-tailer
- Understand various personas and behavior owing to time vs energy vs value
- Platform experience from landing till the last click in terms of what they were seeking, what happened and how they felt.
- Engagement with e-tailers to leverage/ improve on platform choice drivers.
- Optimisation of assortment given platform x mission x category preference.
- App enhancements to improve experience.
- Prioritization of personas to target through communication