How we helped a food major optimise their in-store activation in traditional trade post pandemic
THE CHALLENGE:
An Indian food major wanted to understand how the pandemic had changed the purchase journey in the traditional trade stores. Basis this understanding, they would identify the key
In-store cues to leverage.
BRANDSCAPES INSIGHTS:
Detailed every stage of purchase journey from
mission, planning, pre-store, & in-store engagement.
Assessed shifts in behavior on mission, planning,
touchpoints etc. owing to the pandemic.
Criticality of visibility & impact of in-store cues on
unplanned shoppers.
Specific action for key brands with respect to planning ,
mission & touchpoints.
MARKETING ACTIONS:
Touchpoints leveraged in-store across store
formats & pop-stratas.
POSM prioritization to break the clutter.
Leveraged Purchase Decision Tree for
assortment & arrangement (planogram).
Promotions that engage for the category.
OUTCOME:
Client identi ed growth drivers
at point of purchase and
pre-store criteria to win with
shoppers.
