How we helped a food major optimise their in-store activation in traditional trade post pandemic
An Indian food major wanted to understand how the pandemic had changed the purchase journey in the traditional trade stores. Basis this understanding, they would identify the key
In-store cues to leverage.
Detailed every stage of purchase journey from
mission, planning, pre-store, & in-store engagement.
Assessed shifts in behavior on mission, planning,
touchpoints etc. owing to the pandemic.
Criticality of visibility & impact of in-store cues on
Specific action for key brands with respect to planning ,
mission & touchpoints.
Touchpoints leveraged in-store across store
formats & pop-stratas.
POSM prioritization to break the clutter.
Leveraged Purchase Decision Tree for
assortment & arrangement (planogram).
Promotions that engage for the category.
Client identied growth drivers
at point of purchase and
pre-store criteria to win with