Asha Ganesan Sen, Consulting Partner and Namita Mediratta, Global CMI Director, Unilever presented at ESOMAR Congress at Edinburgh in September 2019. Their presentation “Speed date your ideas”, showcased IdeaSwipe – a gamified protocol to screen ideas. IdeaSwipe offers the twin advantage of tapping into the consumer’s non conscious mind and bringing the wisdom of crowd to help clients short list from a host of ideas. In the 18 months since launch, IdeaSwipe has been used to screen over 8000 ideas and identify the winning ones.
ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation at the global level for over 70 years. 2019 saw 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 80+ countries highlighting the impact of research and analytics through the confluence of technology, innovation & excellence; cross fertilisation of ideas and interaction to drive growth; powering up insights to transform brands and society. The global event was attending by leaders of the marketing, insights and analytics community and included companies like Unilever, Visa, Starbucks, Diageo, Pernod Ricard, Intel, Royal Bank of Scotland, Microsoft, Philips International, L’Oreal, BBC and Tata Group to name a few