Brandscapes Worldwide is a global marketing strategy consulting company that is focused on delivering profitable growth for brands and companies we work with. Winning Insights™ is a unique discipline that helps us discover and deliver essential consumer and market truths that power effective growth strategies.

Our Mission

To power effective marketing decisions, through astute data management, analysis and synthesis.

Our Vision

Most trusted, global insights powerhouse, for clients across the world.

Our Values (A.H.A)

AHA: A: Astute (sharp, intuitive, insightful, expert), H: Happy (fair and friendly in all interactions), A: Action biased ("can-do" attitude).
Senior Management

Senior Management

Pranesh Misra

Position: Chairman & Managing Director

Having founded Brandscapes, Pranesh has been leading it since inception. He feels blessed to have built strong leadership and executive teams, who look after specific functions, practices, key accounts and regions.

His 40 plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

Prior to Brandscapes, Pranesh was the President & Chief Operating Officer at Lowe Lintas, an organization in which he spent most of his career before founding Brandscapes. He has led brand and communications strategy development for Fortune 500 clients like Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. He is an MBA from the Indian Institute of Management, Ahmedabad, and a Physics graduate from Delhi University.

Pranesh is a passionate student of human insights. He loves traveling and reading to keep himself updated on why consumers feel, think, and behave the way they do.

Pranesh Misra

Chairman & Managing Director

Having founded Brandscapes, Pranesh has been leading it since inception….

Asha Ganesan Sen

Position: Consulting Partner & Global Business Development Champion

Asha champions business development and corporate brand building activities of Brandscapes globally. As a founding member of Brandscapes, she has led our Global Market Research practice and several Insight Mining projects.

Her 30 years’ experience spans marketing and consumer insights for food & beverages, consumer durables, banking and financial services, shopper, and retail sectors. She specializes in generating consumer insights and converting those into actionable strategies.

Prior to Brandscapes, Asha worked in marketing and insights roles at Unilever, IPSOS, AC Nielsen, and Maruti Suzuki. She has taught Advertising Management at the Indian Institute of Management, Bangalore as a visiting professor. She is an MBA from Indian Institute of Management, Bangalore, and B.E from Delhi Technological University

Asha enjoys reading (especially fiction) and travelling. She has three children: two human and one canine.

Asha Ganesan Sen

Consulting Partner & Global Business Development Champion

Asha champions business development and corporate brand building activities of…

Nirupama Kaushik

Position: Consulting Partner & Practice Lead – GMR Qualitative and Innovation

Nirupama leads the Qualitative research and Innovation practice globally. She set up the qualitative offer and thus expanded the GMR practice which hitherto focused on quantitative work. She has led multi-country projects and programs, led several innovation and ideation workshops, and has developed exclusive tools and techniques

Nirupama has 33 years of experience spanning ideation, insight development, cultural understanding, concept, communication and product research, and NPD among others. She has extensive experience across the FMCG, consumer durables, technology, and service sectors. She specializes in facilitation for ideation and has co-developed behavior change protocols.

Prior to Brandscapes, Nirupama has worked in AC Nielsen, Research International, TNS, and Lowe. She has worked in the computer education sector across leading companies. She has an MBA degree from the Indian Institute of Management, Bangalore, and a Master’s in Mass Communication and Journalism from Osmania University. She has received training in facilitation, ideation and problem-solving.

Nirupama is an avid reader and writer. She speaks several languages and has training in classical music. She loves to travel, chats of the face to face and virtual sort. She is a people and trend watcher. Her latest interest is to pick up millennial lingo from her two daughters.

Nirupama Kaushik

Consulting Partner & Practice Lead – GMR Qualitative and Innovation

Nirupama leads the Qualitative research and Innovation practice globally. She…


Alliances and Partnerships

Alliances and Partnerships

KVT

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.

KVT Solutions

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi Technology Services Pvt Ltd.

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect Technologies Pvt Ltd.

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.

KVT

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.