Brandscapes Worldwide is a global marketing strategy consulting company that is focused on delivering profitable growth for brands and companies we work with. Winning Insights™ is a unique discipline that helps us discover and deliver essential consumer and market truths that power effective growth strategies.

Our Mission

To power effective marketing decisions, through astute data management, analysis and synthesis.

Our Vision

Most trusted, global insights powerhouse, for clients across the world.

Our Values (A.H.A)

AHA: A: Astute (sharp, intuitive, insightful, expert), H: Happy (fair and friendly in all interactions), A: Action biased ("can-do" attitude).
Senior Management

Senior Management

Pranesh Misra

Position: Chairman & Managing Director

Having founded Brandscapes, Pranesh has been leading it since inception. He feels blessed to have built strong leadership and executive teams, who look after specific functions, practices, key accounts and regions.

His 40 plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

Prior to Brandscapes, Pranesh was the President & Chief Operating Officer at Lowe Lintas, an organization in which he spent most of his career before founding Brandscapes. He has led brand and communications strategy development for Fortune 500 clients like Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. He is an MBA from the Indian Institute of Management, Ahmedabad, and a Physics graduate from Delhi University.

Pranesh is a passionate student of human insights. He loves traveling and reading to keep himself updated on why consumers feel, think, and behave the way they do.

Pranesh Misra

Chairman & Managing Director

Having founded Brandscapes, Pranesh has been leading it since inception….

Asha Ganesan Sen

Position: Consulting Partner & Global Business Development Champion

Asha champions business development and corporate brand building activities of Brandscapes globally. As a founding member of Brandscapes, she has led our Global Market Research practice and several Insight Mining projects.

Her 30 years’ experience spans marketing and consumer insights for food & beverages, consumer durables, banking and financial services, shopper, and retail sectors. She specializes in generating consumer insights and converting those into actionable strategies.

Prior to Brandscapes, Asha worked in marketing and insights roles at Unilever, IPSOS, AC Nielsen, and Maruti Suzuki. She has taught Advertising Management at the Indian Institute of Management, Bangalore as a visiting professor. She is an MBA from Indian Institute of Management, Bangalore, and B.E from Delhi Technological University

Asha enjoys reading (especially fiction) and travelling. She has three children: two human and one canine.

Asha Ganesan Sen

Consulting Partner & Global Business Development Champion

Asha champions business development and corporate brand building activities of…

Nirupama Kaushik

Position: Consulting Partner & Practice Lead – GMR Qualitative and Innovation

Nirupama leads the Qualitative research and Innovation practice globally. She set up the qualitative offer and thus expanded the GMR practice which hitherto focused on quantitative work. She has led multi-country projects and programs, led several innovation and ideation workshops, and has developed exclusive tools and techniques

Nirupama has 33 years of experience spanning ideation, insight development, cultural understanding, concept, communication and product research, and NPD among others. She has extensive experience across the FMCG, consumer durables, technology, and service sectors. She specializes in facilitation for ideation and has co-developed behavior change protocols.

Prior to Brandscapes, Nirupama has worked in AC Nielsen, Research International, TNS, and Lowe. She has worked in the computer education sector across leading companies. She has an MBA degree from the Indian Institute of Management, Bangalore, and a Master’s in Mass Communication and Journalism from Osmania University. She has received training in facilitation, ideation and problem-solving.

Nirupama is an avid reader and writer. She speaks several languages and has training in classical music. She loves to travel, chats of the face to face and virtual sort. She is a people and trend watcher. Her latest interest is to pick up millennial lingo from her two daughters.

Nirupama Kaushik

Consulting Partner & Practice Lead – GMR Qualitative and Innovation

Nirupama leads the Qualitative research and Innovation practice globally. She…

Parvati Mahadev

Position: Consulting Partner & Practice Lead – GMR Quantitative and Insight Mining

Parvati leads the Insight Mining and Quantitative Research business for Brandscapes globally.

Her 30+ years career spans several areas – consumer research, equity research, public relations, human relations, marketing consulting, and brand consulting. Besides considerable experience in the FMCG space, she has specialized in the financial services and real estate space and helped develop insight protocols in these sectors.

Her career spans both large setups like Kantar and Indian Express as well as more boutique firms such as Feedback and Chlorophyll. She has taught marketing and advertising research at Mumbai B-schools such as Sydenham and Narsee Monjee. Parvati is a BSc Chemistry graduate from St. Xavier’s Mumbai and went on to complete her MBA in Marketing from the University of Poona and was awarded a gold medal.

Parvati enjoys philosophy and can be found in her free time communing with nature. She is married to a banker turned entrepreneur and has a son who has just entered the workforce.

Parvati Mahadev

Consulting Partner & Practice Lead – GMR Quantitative and Insight Mining

Parvati leads the Insight Mining and Quantitative Research business for…

Satyendra Singh

Position: Consulting Partner & Head Analytics

Satyen heads the Analytics function of Brandscapes. He has the distinction of being the first employee of Brandscapes and has been instrumental in helping Brandscapes grow its Analytics function to cater to the needs of its growing client roster.

While FMCG has been the mainstay of his 20+ year career, he also has experience across varied industries such as Media, Technology, Banking, Pharma.

Prior to Brandscapes, Satyen spent close to 5 years with Infotools, a New Zealand based company specializing in providing software for market research analysis, preceded by a couple of stints at different market research agencies. Being passionate about all kinds of numbers and data, Satyen chose to do his Master’s in Statistics from Mumbai University.

Satyen loves all sports and activities where an outcome is expected, be it cricket, carrom or cards. Every morning you will find him with his tennis racket on the tennis court, playing to the best of his abilities to WIN.

Satyendra Singh

Consulting Partner & Head Analytics

Satyen heads the Analytics function of Brandscapes. He has the…

Shailesh Shah

Position: Chief Financial Officer

Shailesh has been the Chief Financial Officer of Brandscapes’ Worldwide Group since 2008. He has instituted finance and commercial discipline, systems, and processes to always keep the group healthy and self-sustained business-wise.

He has over 40 years of experience in senior management roles including board representations in well-known advertising and marketing companies and has over-seen company acquisition, mergers, and new company formation from inception.

Shailesh started his career with Lintas India, where during his 20+ years association he handled diverse functional responsibilities and progressively senior positions in the organisation. He has also held finance and commercial leadership roles at O&M, Enterprise Nexus, and Leo Burnett. A Bombay University commerce graduate with advanced accountancy, Shailesh stood first in his college in the final two years of his graduation.

Shailesh likes to observe and be aware of the goings-on in the political and public space.

Shailesh Shah

Chief Financial Officer

Shailesh has been the Chief Financial Officer of Brandscapes’ Worldwide…

Swayam Mishra

Position: Consulting Partner & Head – North America Business

Swayam manages the North America business for Brandscapes Worldwide with the dual responsibility for business development and client management. After starting with Brandscapes in India, where he managed the global delivery center, Swayam moved to Atlanta in 2012.

He has been actively working with The Coca-Cola Company across their Strategy, Insights, and Marketing functions, managing teams across various BSW verticals of Insight Mining, Analytics, GMR, and Dashboarding.

Prior to joining BSW, Swayam worked with the Sterlite Group and Ortel Communications.
He is an MBA from IBS, Hyderabad and B.E from Utkal University.

Swayam loves to be on the beach with a book or a Bollywood movie, and dream about the next big move for Brandscapes.

Swayam Mishra

Consulting Partner & Head – North America Business

Swayam manages the North America business for Brandscapes Worldwide with…

Vivek Sharma

Position: Consulting Partner & Chief Strategy Officer

Vivek is our Chief Strategy Officer and works across our global practices. Apart from his expertise in Strategy, Analytics & Insights, he brings a commercial perspective to our engagements. Based out of the US, he also leads business development in the Americas.

He has over 30 years of experience in Insights, Analytics, Strategy, and General Management. He spent 20 years on the client-side, where he led an Insights Function and in his last role was the CEO of a Business Unit. He has the expertise in not only gleaning insights that inform brand, innovation, portfolio, and business strategies but also executing them in the marketplace.  He has worked at the Global, Region, and Country level and hence understands the complexities and challenges associated with each of them.

Vivek started his career on the agency side at IMRB, Research International & TNS before moving to the client sides at Unilever, The Coca-Cola Company & Carlsberg Group. He has an MBA in Marketing from SIMSREE and a BSc degree in Physics from Mumbai University.

Vivek enjoys golf, reading & travelling. He has traversed twice around the globe and lived in 6 different countries. He is currently based in Atlanta.

Vivek Sharma

Consulting Partner & Chief Strategy Officer

Vivek is our Chief Strategy Officer and works across our…


Alliances and Partnerships

Alliances and Partnerships

KVT

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.

KVT Solutions

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi Technology Services Pvt Ltd.

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect Technologies Pvt Ltd.

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.

KVT

Brandscapes Worldwide has partnered with KVT Solutions to offer a range of insights, analytics, marketing science, data visualization and technology-led research solutions to clients in Turkey.

InMobi

Brandscapes Worldwide has forged a strategic partnership with InMobi Technology Services Pvt Ltd. to co-create and offer mobile first research and insights solutions. With access to over 1.6 billion mobile users around the world, we deliver these solutions at global scale.

Infilect

Brandscapes Worldwide has partnered with Infilect Technologies Pvt Ltd, to automate and upscale its retail and shopper insights solutions. Infilect’s specialization in AI & ML led visual analytics (both static and video) is leveraged to measure and track Retail Execution Excellence for our clients.