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The Brandscapes advantage
With deep domain expertise and specialized applications in the FMCG, Consumer durables and Consumer service sectors we leverage invaluable Winning Insights™ in the Business-to-Consumer space for companies around the globe.
Services we offer
  • Strategic Solutions:
    • Brand Positioning Strategy
    • Brand Architecture
    • Brand Vision
    • Brand Communication Strategy
  • Branding Solutions:
    • Logo and Packaging (through Design Bridge)
    • Retail presence management
    • Web 2.0 management
  • Marketing Research Solutions:
    • Usage & Attitude Research
    • Consumer segmentation studies
    • Advertising & concept tests
    • Product tests
    • Strategic market research
  • Insight Mining Solutions:
    • Holistic analysis of multiple data bases
    • Deep-dive analysis of specific data bases
  • Advanced Analytics Solutions:
    • ROI / Marketing Mix Modeling
    • Path Analysis
    • Structured Equation Modeling
    • Regression Modeling
Tools we use
  • SPSS
  • SAS
  • Xlcius
  • Alterian

 

 
An Indian FMCG company with a number of heritage brands in their portfolio.
 
 
 
 
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