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Why waste time gathering and rummaging through tons of data when all the information you need could be available at your fingertips? With your own customized Marketing Information System, designed by our information management specialists, you can now zoom into the exact information you need in just a few clicks. Whenever. Wherever.
The Brandscapes advantage
Our Marketing Dashboards are designed with a marketing domain perspective. Our intuitive design helps you zoom into the specific information you need in order to make strategic or tactical decisions. And our pricing is competitive. You save time and cost.
Our approach

Developing a Dashboard is a systematic process involving:

  • Dashboard Design: Understanding your databases and information needs to develop a customized dashboard structure. "What if" scenario planning tools are built into the design, when necessary.
  • Development & Testing: Developing dashboard views and testing with live data
  • Implementation: Set up of data reading, dashboard publishing and sharing protocols
  • Management: Updating data and refreshing dashboards.
  • Customized Management Reports (Optional): Periodic management reports are generated with "call to action" notations.
Types of dashboards
  • Market Structure Dashboard: A clickable view of market structure across categories, markets, consumer segments and retail channels.
  • KPI Monitoring Dashboard: A quick view of brand performance, competitors across key performance metrics.
  • What-if Analysis Dashboard: Instant analysis of impact of different what-if scenarios.
Tools we use
  • Advanced MS Excel
  • Xcelsius
  • Customized software solutions

 

 

 
 
 
 
 
 
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