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Behind success, lies impeccable strategy. And behind impeccable strategy lies astute analysis, interpretation and planning. Which is why at Brandscapes Worldwide, we put the best minds in the industry to objectively analyze your SWOT, review and sharpen Brand Maps and rationalize Brand Architecture to arrive at your Strategic RoadMap. In other words, we craft Winning Insights™ into winning strategies for you.
The Brandscapes advantage
Through a suite of focused workshop techniques we create Winning InsightsTM from a holistic understanding of the consumer, category and competition landscapes. The result is powerful branding and marketing strategies that help our clients emerge victorious in the competitive battle field.
Our approach

Brandscapes believes that effective strategies should be consumer-centric, and so we ensure that the consumer's point of view is represented in the strategy development process.

Starting with an immersion into the product, consumer and market context, we follow a systematic and collaborative process to arrive at the strategy and provide support for its effective implementation.

Services we offer
  • Brand & Product Positioning
  • Market & Consumer Segmentation
  • Product & Brand Portfolio Strategy
  • Corporate Branding Strategies
  • Corporate Branding Roll-out Management
  • Brand Visioning
  • Brand Architecture - management of sub-brands and variants
  • Brand Communication Strategy
  • Channel & Distribution Strategy
  • Brand Management Support
Tools we use

Strategy Maps follows a proprietary process that includes specialised group workshops and brainstorm tools, to arrive at solutions speedily, through an inclusive process that encourages participation of all key stakeholders.

  • SM Brand Audit
  • SWOT Analysis
  • Brand Maps™
  • SM Brand Builder
  • SM GoToMarket

 

 

 
An international Non-Government Organization (NGO) in the social sector
An Indian FMCG company with a number of heritage brands in their portfolio.
 
 
 
 
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