The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November.
Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, "Mobile Based Consumption Tracking". This paper presented the learning derived from a mobile app based beverage consumption tracking study conducted in Singapore.
This paper also won the Best Paper Award in the "Data Capture" segment of the seminar.
Another paper, "Cultural Harmonization in Consumer Research", co-presented by Coca-Cola Company and Brandscapes Worldwide won the Best Paper Award in the "Data Interpretation" segment of the seminar.
The MRSI Annual Seminar has been institutionalized 23 years back. This year 13 market research agencies and their clients submitted 150 synopses for selection. Of these, 22 papers were selected for presentation by an eminent jury.