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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November.

Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, "Mobile Based Consumption Tracking". This paper presented the learning derived from a mobile app based beverage consumption tracking study conducted in Singapore.

This paper also won the Best Paper Award in the "Data Capture" segment of the seminar.

Another paper, "Cultural Harmonization in Consumer Research", co-presented by Coca-Cola Company and Brandscapes Worldwide won the Best Paper Award in the "Data Interpretation" segment of the seminar.

The MRSI Annual Seminar has been institutionalized 23 years back. This year 13 market research agencies and their clients submitted 150 synopses for selection. Of these, 22 papers were selected for presentation by an eminent jury.

Brandscapes Worldwide attends the ESOMAR BEST OF INDIA 2012 conference

The Brandscapes Worldwide team including Mr. Pranesh Misra, Managing Director, attended the ESOMAR BEST OF INDIA 2012 conference held at the Taj Land's End in Mumbai in July 2012.

Brandscapes, founded in 2005, is today in a position where, on one hand its work is being recognized and appreciated among big global clients that it has worked with and yet it finds itself in the thick of competition of innumerable... More

Aparna Mehra & Parvati Mahadev at the TiE Knowledge Series on Marketing

The TiE Knowledge Series is designed to impart basic business knowledge to entrepreneurs to enable their businesses to succeed. The sessions are conducted by successful entrepreneurs who have faced similar challenges in the past, or practitioners in the field of various management disciplines like Marketing, Advertising, Operations Management, Financial Management etc.

The session that was organized by TiE at the Orchid Hotel on 27th August 2011 had the following rationale - "The Customer is the keystone for business success. An entrepreneur has to understand which unfulfilled need of a prospective customer he is aiming to fulfill. Identifying a customer has to be...More

Brandscapes Seminar On Advanced Analytic Methods & Applications

29th and 30th April, 2011 saw professionals from the analytics industry come together to be part of a refresher workshop on the various techniques used for Advanced Analytic methods and their applications.

The workshop, organized by the Marketing Science Practice at Brandscapes Worldwide, was attended by market research and consumer insight professionals from marketing companies such as Kraft, Standard Chartered, and The Times of India. The only requirement for participants to be eligible for the workshop, was knowledge of basic statistics... More

Brandscapes Worldwide launches 'Winning Insights' in India
Winning Insights is a global tool developed by Brandscapes Worldwide, to provide brand strategies for sustainable and profitable growth.

Marketing consulting company Brandscapes Worldwide has unveiled a global tool in India called 'Winning Insights'. The tool has been crafted to provide profitable growth strategies for its clients across 40 countries around the world. More

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