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Brandscapes and KVT Solutions

Brandscapes Worldwide, a global marketing insights and analytics company, has announced the initiation of its partnership with Turkey based KVT Solutions. Through this partnership, Brandscapes’ offerings in data modelling, insight extraction, business intelligence, data visualization, AI/ML led technology solutions would be accessible to KVT’s clients in Turkey. More

BRANDSCAPES @ NewMR

Consulting Partners, Nirupama Kaushik and Asha Ganesan Sen presented at the NewMR Webinar titled “The Future of Storytelling and Visualisation” in November 2018.

Their presentation “Personally Speaking” was about the need for customizing presentations and stories basis who the story is for. They talked about the fact that with the personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it. Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions. And that is where story telling needs to go - allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.

NewMR is a collaborative endeavour, designed to help co-create the future of market research by combining the best of the new with the best of the old. Click here to see the recording of the session

BRANDSCAPES @ Shopper Insights & Retail Activation International, Amsterdam (October 29 – 30), 2018

Ashish Choudhari, VP Global MR and Jayanth Narasimha Senior Director Insights and Business Head Singapore presented at Shopper Insights & Retail Activation International at Amsterdam in October 2018.

Their presentation “Fantastic Journeys and Where To Find Them”, in collaboration with Diageo, was an exploration of how to influence consumers across omnichannel touchpoints both digital and physical. More

BRANDSCAPES @ QUAL360 APAC 2018 – October 10-11, 2018 at Singapore

Qual360 conference caters to the qualitative research community, bringing together an exciting mix of client case studies, interactive workshops, new methodologies and the latest in research technologies.

The theme of the Qual360 APAC event held in October 2018 was “Evolve & Transform” and was well attended by organisations such as Uber, Ferrero, AirAsia, P&G, Nissan, Mondelez, InMobi and Amazon. More

“New Retail: Reinventing the Shopper Experience” Conference in Dubai 24th September 2018 organized by Marcus Evans

New Retail: Reinventing the Shopper Experience 2018 was held in September 2018 and saw participation of companies such as Unilever, Adidas, Etisalat, Carrefour, Microsoft, Arla Foods, Johnson & Johnson among others Jayanth Narasimha, Senior Director presented at the event.

The presentation ‘Customers’ View as a Single Lens: Scrutinizing the Omni-Channel Journey from Understanding to Influencing for an Integrated Shopping Experience’ looked at consumer journeys through their eyes: Moving from path-to-purchase to path-to-partnership. Examined key winning factors to shopper centric retailing strategies on the path-to-purchase. This presentation also brought alive cases on how one could use technology such as Virtual reality (VR) to enhance shopper experience and brand interaction More

BRANDSCAPES @ MRMW APAC 2018 – June 27 – 28, 2018 at Singapore

MRMW (Market Research in the Mobile World) is one of the largest and prestigious global conferences focusing on mobile, innovation and technology-oriented marketing research.

The theme of the APAC event held in June 2018 was “The Rise of Digital Disruption” and it was well attended by over 150 delegates from organisations such as Uber, Twitter, Unilever, P&G, Shell, Changi Airport, HP, Lego, Google, Abbott, Myntra and Hindware. More

EX-CEO OF CARLSBERG UZBEKISTAN JOINS BRANDSCAPES WORLDWIDE AS CSO

Brandscapes recruits Mr. Vivek Sharma as Chief Strategy Officer, based at Atlanta, Georgia, USA.

ATLANTA, Georgia, USA. Global marketing analytics and insights firm Brandscapes Worldwide recently recruited Mr. Vivek Sharma, ex-CEO of Carlsberg Uzbekistan, as Consulting Partner and Chief Strategy Officer. Mr. Sharma will be based at Atlanta, Georgia, USA.

Mr. Sharma brings with him over 25 years of global experience in business and marketing strategy. He has held leadership positions in business, marketing and consumer insights at top CPG companies like Carlsberg, The Coca-Cola Company and Unilever. The founding decade of his career was in consumer insights and marketing research at the Kantar group companies, after which he moved over to the client side. More

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